Viewpoints

 
Viewpoints

A founding principle of tnooz was a diversity of viewpoints from across the spectrum. Viewpoints are articles by guest contributors from around the travel and hospitality industries. The views expressed are those of the author. and do not necessarily reflect those of the author's employer, or tnooz and its partners.

 
virtual reality Is virtual reality still in search of its real purpose in travel?
virtual reality

This is a viewpoint from Caroline Camilli Gay, from SITA Lab. “This is the year Virtual Reality goes mainstream” has been the …

 
 
PPC hotels

This is a viewpoint from Adam Blackford-Mills, head of digital at MRS Digital. In order to stay competitive in an Airbnb world, …

 
 
loyalty chart

This is a viewpoint from Maureen O’Hanlon, partner at Prism Partnership. Loyalty programs are still all the rage for the major global …

 
 
gdpr

This is a viewpoint from Kristian Valk, CEO and co-founder of Hotelchamp. Is that the sky falling, or just a new era …

 
 

This is a viewpoint from Lukas Hempel, managing director at BookingKit. 2025 is only seven years from now – before looking into …

 
 

This is a viewpoint from Gitit Greenberg, director of digital insights at SimilarWeb. In an industry as large and significant as travel, …

 
 
travel marketing

This is a viewpoint from Johnny Francis, head of data science and advanced analytics at Forward3D. A lot of marketing is based …

 
 
travel data

This is a viewpoint from Ollie Gandy, client services director of Yes & Pepper. For most travel companies, data is the aeroplane …

 
 

This is a viewpoint from Duncan Keene, UK managing director of ContentSquare. Conversational commerce offers great opportunities to improve the customer experience. …

 
 

This is a viewpoint from Rae Steinbach, freelance editor at Rothenberg LLP. Driverless cars are on their way. The technology is developing …

 
 
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