ancillary travel offer

WEBINAR VIDEO – The science behind ancillary merchandising

The travel industry knows there’s great promise in selling ancillary products to travelers who want more ways to experience their journey.

Fusion’s research shows 61% of customers are open to buying add-ons to complement their flight purchase. However, only 37% say the ancillary products being offered are relevant, and only 12% say airlines specifically are doing a good job of customizing offers.

Watch this Tnooz-Fusion webinar and learn how to design, test, and execute a winning ancillary sales strategy.

Panelists for the webinar were:

    • Sinead Finn, Owner, affinnity
    • Mark Brown, VP EMEA, Fusion
    • Will Plusch, Senior Optimization Manager, Fusion
    • Sean O’Neill, Editor in Chief & Moderator, Tnooz
    • Gene Quinn, CEO & Producer, Tnooz

This webinar took place on the 10th of November 2016.

See recording and slides after you register for free:

fusion ancillaries



NB: Image by GaudiLab/BigStock

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