Tnooz Reports: Stay smart
Tnooz Reports are downloadable PDFs that give you the in-depth understanding you need to stay a top performer in travel. Professionals worldwide share their lessons learned and give actionable advice. Here are our first report topics:
In the past two years, more than a dozen countries have changed the terms of hotel rate parity contracts between hotels and online travel agencies. What do the new rules of engagement mean in the context of the larger fight over distribution? Robert Cole provides an overview for all parties involved. (Read an excerpt, here.)
Pick the best hotel channel manager
The growth of metasearch, last-minute mobile apps, and other distribution channels should prompt hotels to double-check that they have the right tool to optimize their mix. The choices can be dizzying, but don’t worry. We highlight the key criteria to keep in mind.
Putting heads in beds at any cost is not a route to hotel success. Our author, who has written books on revenue management strategy, distills 7 practices that typically need updating and 7 strategies revenue leaders should adopt now.
The ability of travelers to get destination information from mobile devices suggests that consumers don’t need DMOs to help them choose or navigate a destination. Author Richard Kunz surveys the globe to discover how DMOs are getting creative with tactics like Synchronized Content Management.
WeChat (also known as Weixin) has 762 million monthly active users. One out of four of its user accounts are linked with credit cards. But what are the best ways for agencies to use this social mobile platform to market travel? Our expert in Shanghai gives step-by-step advice on what to do (and not to do), based on major brand examples.
The sharing economy puts underused resources to work in creative ways. For instance, Airbnb brings alternative lodging supply into the market. We cover the opportunities and challenges for your travel brand — with lots of practical and surprising examples.
Hotel marketers need to level-up their skills with Facebook Custom Audiences and Google Retargeting. This report will walk you through, step-by-step, how to set up effective social campaigns. Case studies and vivid examples make this an easy read.
We offer discounted pricing during this introductory period. Email us to learn about bulk sales and licenses.
In the past two years, more than a dozen countries have changed the terms of hotel rate parity contracts between hotels and online travel agencies (OTAs). What do the new rules of engagement mean in the context of the larger fight over distribution? Robert Cole provides an overview for all parties involved.
Many DMOs need to change strategy to adapt to market trends. Richard Kunz interviewed experts globally to provide actionable advice.
WeChat (also known as Weixin) has 762 million monthly active users. Our expert in Shanghai gives step-by-step advice on what travel marketers should do (and not do) on China’s social media platform, citing the work of major brands.
How can hotels, airlines, rental car companies, and vacation rental owners — and the B2B tech companies that serve them — adapt and profit (while still staying true to themselves)? We survey the opportunities and challenges across sectors — with lots of inspiring, practical examples.
It’s time for many hotels to adjust and update their revenue practices. Caryl Helsel spoke with successful revenue leaders worldwide to provide actionable advice.
Hoteliers worldwide face a tough decision in choosing the best tool for distributing rates and inventory. Flo Lugli reviews the key criteria and strategies to keep in mind.
Hotels collect valuable information about their guests and the people who visit their websites and mobile apps. Make the most of that data by tapping Facebook’s and Google’s powerful retargeting tools. Boost the effectiveness of your marketing now with our case study and step-by-step instructions.