TripAdvisor adds airline reviews to its armoury

TripAdvisor is inviting users to review their airlines and has even created a page with hints on what to include.

A spokesman for the reviews giant said it was testing a ‘new design and features’ for its airline rating submission page.

Advice on the ‘Airline Reviews on TripAdvisor’ post includes that users should only review a flight in they have taken in the past 12 months and information should be on the airline’s products and services.

What not to submit is anything on travel agents or OTAs, discussion on mileage schemes or comment on other elements of a trip with TripAdvisor’s Air Travel Forum continuing for those discussions.

The company says that now, as with hotel reviews, airline reviews written in the above forum will be removed.

TripAdvisor says Airline Reviews are currently only available on its English language sites but the service will be made available in other languages.

The company also posted a guide yesterday for airlines wanting to promote themselves via TripAdvisor and providing instructions on how to get a free listing.

Last year Expedia said was testing airline reviews and had seen a positive impact on conversion since including them in results.

Amadeus also said at the time that it was piloting reviews with a number of unnamed airlines.

TripAdvisor also owns AirfareWatchdog which includes flight reviews.

For more than five years TripAdvisor has accepted ratings of flights, but the reviews are new.

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About the Writer :: Linda Fox

Linda Fox is managing editor for Tnooz. For the past decade years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.

In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.

Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.



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  1. Ricardo

    It will be fun to read all the stories of individual travelers. I wonder if the rating + reviews will have any impact with new customers?

  2. Steven

    Interesting… I wonder when car hire companies are next?

  3. Horatiu

    I’m sorry, for me it’s just a broken arrow and a wrong move for TripAd. Remember the discussion about why yield management is so successful for airlines and significantly less when applied by hotels. To what extent the traveler will give-up and change the airline? Could you imagine a remake for “Rain man” with Dustin Hoffman choosing the airline based on TripAd’s rank 😉 ? Maybe a good insight for the middle-man and there strategy in pushing forward the high rank airlines (why not for a premium?). Anyway it will be quitte exciting to follow to evolution of the concept (maybe TripAd should also go back to some classical business school case studies on Priceline failures with some services…).


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